Yes. ALF produces a comprehensive catalogue showcasing products and brands available

Our ALF Catalogue is available publicly online to view at anytime. If you are an active trade customer (or looking to become one) and are wishing to receive a physical copy, please contact the sales office

The ALF Catalogue showcases products and brands distributed by ALF across the aquatic, reptile and related pet sectors.The catalogue also includes ALF order codes for products, making it easier for trade customers to identify products when placing orders.

No. The ALF Catalogue does not include product prices.Pricing is specific to each individual customer account and can be viewed through the ALF Ordering Portal.

The QR codes can link to resources including:Main supplier and brand websitesProduct leafletsAdditional product information These resources are designed to help stores with staff training and product knowledge, as well as providing useful information that can be used as a selling tool when talking to customers.

The digital ALF Catalogue is updated regularly to reflect changes and updates to the product range.The physical ALF Catalogue is updated once a year.

Yes. Trade customers can request additional physical copies from the ALF Sales Team.Physical catalogue copies are limited to two copies per store.

The ALF Catalogue showcases our large selection of products and brands available through ALF.ALF has more than 10,000 individual products listed, the digital catalogue will show all of our brand offering, including new product launches, new brands and more. The physical catalogue may not contain every individual product available as this is updated on a yearly basis.For the most up-to-date product range, stock availability and account-specific pricing, customers should use the ALF Ordering Portal.