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API

Website

PRODUCTION FACILITY

ALF, Bedford

Established

2010

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About API

At API® brand, we are passionate about fish keeping. We have enthusiastically supported the aquatics industry for almost 60 years and continue our commitment today.

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The research and development scientists at API brand have pioneered scientific studies on aquarium treatments that have led to significant advances in the care of ornamental fish. This work has garnered over 30 global patents for breakthrough innovations in the aquatic industry. We continue to look for ways to improve the fish-keeping experience and expand the hobby.

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With API products availability in North America, the United Kingdom, continental Europe, and Asian Pacific, we strive to make sure that our products are available where and when you need them. Today, API’s family of products includes treatments, testing, and nutrition for both indoor aquariums and outdoor ponds.​​
 

For almost 60 years, API brand has been a leader in the aquatics industry, developing and perfecting products and solutions for indoor aquariums and outdoor ponds. In 2003, Mars, Inc., acquired Aquarium Pharmaceuticals, Inc., and the result has been a stronger company with a vibrant background in fish keeping and the trusted reputation of Mars and the Waltham Centre for Pet Nutrition.

Company History

2025 - 2026

2010s

2003

1980s - 1990s

1970s

1964

New digital era for API, with the launch of a redesigned website, API Assist, and AQUASPIN Advise, bringing digital diagnostics and personalised aquarium care to fishkeepers worldwide.

Portfolio expansion continues with comprehensive freshwater, marine and pond care ranges, alongside the hugely popular Master Test Kits and biological filtration products.

Acquired by Mars, Inc., combining API's aquatic expertise with the research capabilities of Mars and the Waltham Petcare Science Institute to accelerate innovation.

Global growth sees API products distributed internationally, while continued investment in research leads to numerous patented aquatic care innovations.

Expansion of the API treatment range, introducing innovative aquarium medications and water conditioners that quickly became trusted by hobbyists and retailers alike.

Aquarium Pharmaceuticals Inc. is founded in the United States, beginning a mission to make fishkeeping easier through science-based water care and health products.

API Aquaspin

To view the API AQUASPIN on the ALF Ordering Portal, click below

To view the API AQUASPIN Special Pricing offer, alongside other ALF Special Offers, click below to be taken to our special offers page

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API RANGE

Click on the picture above to view the range of API on the ALF Online Ordering Portal

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