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SUPPORTING BRICKS AND MORTAR STORES
ALF TRADE AREA
The ALF
Ordering Portal
The ALF Ordering Portal is your complete online trade hub, giving you instant access to everything you need to manage your account with ease. Place orders 24/7, browse our extensive product catalogue, check live stock availability and pricing, discover the latest promotions, shop clearance lines, view your order history and much more. Designed with our customers in mind, the portal makes ordering quicker, simpler and more efficient, helping you stay stocked with the products your business needs.
The ALF
Payment Portal
Managing your ALF account has never been easier with the ALF Payments Portal. Securely make payments online whenever it suits you. With 24/7 access to your account information such as invoices and account statements (Via the ALF Ordering Portal) the payment portal provides a fast, convenient and secure way to stay on top of your finances, helping you manage your ALF account with confidence and ease.
The ALF
Showroom
The ALF Showroom has been designed to give retailers a hands-on experience with the products and brands we proudly distribute. Featuring approximately 95% of our product portfolio, our showroom is laid out in a realistic retail environment, allowing visitors to explore ranges exactly as their customers would see them in-store.
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Learn more by heading to our dedicated Showroom page where you can view more information, including a VIRTUAL 3D TOUR INSIDE!
The ALF
Catalogue (Book 14)
Catalogue Book 14 showcases the brands and products available to our trade customers, alongside the expertise and support that ALF has built its reputation on.
This edition is also particularly special as it introduces our new ALF branding and identity, reflecting our continued growth and our vision for the future. While our look may have evolved, our commitment remains exactly the same: Supporting Bricks and Mortar Stores.
From trusted industry names and exclusive brands to our own ranges and the latest products entering the market, Catalogue Book 14 has been created to help our trade customers discover more, plan their ranges and grow their businesses with ALF.
A new look. A new chapter. The same ALF you know and trust.
Welcome to Catalogue Book 14.
Apply for an
ALF Trade Account
At ALF Aquatic Distributors, we're passionate about helping retailers grow. For over 40 years, we've built our reputation on exceptional customer service, industry expertise and an extensive portfolio of leading aquatic, reptile, pond, bird, pet and water gardening brands. Whether you're an established retailer, garden centre, aquatic specialist or a new business preparing to open your doors, we're here to support you with the products, advice and service you need to succeed.​​
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Click below to apply for an ALF Trade Account​​​