Become an ALF brand ambassador
The ALF Brand Ambassador Programme is designed to bring together passionate creators, aquarists and reptile enthusiasts who share our love for the industry. Our ambassadors help showcase ALF, our partners and the products we distribute to a wider audience through authentic, engaging content.
Why Become an ALF Ambassador?
Being an ALF Ambassador means becoming part of something bigger than simply promoting products. You’ll have the opportunity to work alongside ALF and the brands we distribute, gain access to products and campaigns, and help introduce your audience to some of the biggest names in the aquatic and reptile industry.
What’s In It For You?
Our ambassadors can benefit from product opportunities, promotional collaborations and exclusive campaigns with ALF and our brand partners. It’s a chance to grow your content, build relationships within the industry and work with a distributor that genuinely supports creators and the bricks-and-mortar stores behind our industry.
Who Are We Looking For?
We’re looking for established creators who are passionate about aquatics, reptiles, pet keeping or the wider industry. Ambassadors should have an engaged audience, create quality content and, most importantly, genuinely enjoy what they do.
We’re interested in more than just numbers, engagement, content quality and the relationship you have with your audience matter too.
Meet Our Ambassadors

Small Scale Aquatics
Small scale aquatics - A small-scale aquarist & brand ambassador
here to share the passion (& aquatic benefits), from one aquarist to another!
Having initially entered the hobby blind, (0 education, just a ton of enthusiasm!) I was blessed to be able to learn the trade across different aquatic stores, experience the health benefits first hand, & would now like to make these benefits accessible for others; by making the journey easier, & sharing the passion
YouTube: @SmallScaleAquatics
Instagram: @smallscaleaquatics
Facebook: @Smallscaleaquatics
TikTok: @d_smallscale
Want to become an ALF ambassador?
Think you’d be a great fit for the ALF Brand Ambassador Programme? We’d love to hear from you. drop an email over to our sales team and tell us a little about yourself, your content and your audience. Our team will review your application and get back to you if we think there’s an opportunity to work together.






