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SUPPORTING BRICKS AND MORTAR STORES
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About Flipper
Flipper Aquarium Products was created by a group of aquarium enthusiasts and entrepreneurs in Santa Barbara, California, with a simple ambition: to make aquarium maintenance easier, faster and more enjoyable. Founded in 2008, the company set out to develop innovative products based on the real needs and frustrations experienced by aquarists themselves.
The brand's best-known innovation is the Flipper Aquarium Cleaner, designed to tackle one of the most common challenges in aquarium keeping — removing algae from aquarium glass without putting your hands in the water. The Flipper's clever magnetic design allows aquarists to clean and scrape their aquarium from outside the tank, helping keep hands dry while making routine maintenance considerably easier.
Flipper's philosophy extends beyond simply creating aquarium cleaning products. The company describes itself as a group of hobbyists who understand the lengths aquarists will go to in order to find solutions that work. This hands-on understanding of the hobby has driven the development of products designed around genuine aquarium maintenance challenges, rather than simply adding another product to the market.
Since the introduction of its signature cleaners, Flipper has expanded its portfolio to include a growing collection of specialist aquarium products, including Platinum Scrapers, DeepSee Magnetic Viewers, magnetic frag stations, automatic top-off solutions, feeding accessories and replacement parts. The brand continues to focus on precise, powerful and practical designs that help aquarists spend less time maintaining their aquariums and more time enjoying them.
Today, Flipper products are distributed internationally through specialist aquarium and pet retailers and distributors. From its original magnetic aquarium cleaner to its expanding portfolio of innovative aquarium tools and accessories, the brand continues to pursue the same goal that inspired its creation: making aquarium care easier for every aquarist, regardless of tank size, system or experience level.
Company History
2026
2020s
2015
2010s
2009
2008
Making Aquarium Care Easier – Flipper continues to design and manufacture innovative aquarium products based on real-world needs, with its products now distributed through aquarium and pet retailers and distributors internationally. Its focus remains firmly on making aquarium maintenance easier, keeping hands dry and helping aquarists enjoy their tanks more.
Innovation Beyond Cleaning – Flipper continues to broaden its portfolio with products such as magnetic frag stations, automatic top-off systems, feeding accessories and replacement parts, building a wider ecosystem of practical aquarium solutions.
Platinum & DeepSee – The brand expands its specialist product offering with solutions including Platinum Scrapers and DeepSee Magnetic Viewers, helping aquarists tackle difficult maintenance tasks while also getting a closer look at their fish and corals.
Building the Range – Flipper expands beyond its original cleaner concept, developing additional aquarium maintenance solutions and accessories designed around the needs of modern aquarists.
The Flipper Cleaner – The brand develops its signature magnetic aquarium cleaning concept, allowing aquarists to tackle algae and maintain clean aquarium glass without putting their hands into the water. The product establishes the foundation for the Flipper brand.
Flipper is Founded – A group of aquarium industry friends and entrepreneurs in Santa Barbara, California, establish Flipper with the aim of designing and manufacturing products that solve genuine problems faced by aquarium keepers.
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FLIPPER RANGE
Click on the picture above to view the Flipper range on the ALF Online Ordering Portal