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About Aquarian
For over 40 years, Aquarian Fish Foods has been helping fishkeepers provide the right care for their aquatic pets through trusted nutrition and easy-to-use aquarium solutions. Built around the belief that fishkeeping should be simple, enjoyable and rewarding, Aquarian has become a well-known and respected name within the aquatic hobby.
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Founded with a focus on creating high-quality fish nutrition, Aquarian has continued to develop its range around the needs of ornamental fish and the people who care for them. From everyday community aquariums to more specialist setups, Aquarian products are designed to support healthy fish, vibrant colour and thriving aquatic environments.
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The brand’s success has been built on understanding what fishkeepers need — reliable products, clear guidance and solutions that make caring for fish easier. Aquarian’s range includes carefully developed foods and aquarium care products that help hobbyists maintain healthy, balanced aquariums with confidence.
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Over the years, Aquarian has continued to evolve alongside the hobby, adapting to changing expectations while staying true to its core values of quality, simplicity and trust. By combining experience with continued product development, Aquarian remains a brand that generations of fishkeepers recognise and rely on.
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Today, Aquarian continues its mission to make fishkeeping accessible for everyone — helping new hobbyists begin their journey while supporting experienced aquarists in keeping their fish healthy and happy.
Company History
2019
2010s
2000s
1995
1980s
1973
After 10 years of its classic packaging, the AQUARIAN® brand introduces new packaging after conducting a multivariate design approach.
The AQUARIAN® brand turns 40 and continues to offer a complete and balanced diet for fish and The AQUARIAN® brand launches Goldfish and Tropical Flakes in a new, 100 gram size tub.
Mars, Incorporated acquires Aquarium Pharmaceuticals® (known today as API®) and RENA® making a global Fishcare unit with food, treatments and equipment and begins selling AQUARIAN® products in conjunction with these brands worldwide!
A new lab is designed for pure research into fish nutrition at the Waltham Centre for Pet Nutrition in Leicestershire, England.
In the early 1980's, the AQUARIAN® brand moved away from aluminium cans by developing high-density plastic packaging with a foil seal to 'lock in that freshness.'
Forrest Mars, Sr. worked with food scientist, Dr. David Ford – to not only develop a fish food that would be nutritionally superior to all others, but to also prove it with lab-controlled trials.

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