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SUPPORTING BRICKS AND MORTAR STORES
EASY-LIFE
Website
PRODUCTION FACILITY
Duiven, Netherlands
Established
1998
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About Easy-Life
Since 1998, Easy-Life International B.V. has been developing and producing aquarium and pond products designed to make aquatic care simpler, more effective and more accessible. Based in the Netherlands, the company has grown from its beginnings into an international brand whose products are now available in more than 60 countries worldwide.
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Easy-Life's approach is built around combining scientific knowledge with practical aquarium experience. Its products are developed in-house by university-trained specialists who are also experienced aquarists themselves, allowing the brand to approach product development from both a scientific and practical perspective.
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The Easy-Life portfolio covers a broad range of aquatic care, including freshwater, marine and pond products, with solutions spanning water conditioners, filtration, fish care, medication, water testing, plant care, marine additives and fish nutrition. This comprehensive approach allows Easy-Life to support aquarists across many different aspects of aquarium and pond keeping.
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The brand's reputation has been strengthened by products such as Easy-Life Filter Medium, which was recognised as Aquarium Product of the Year in Germany in 2004, followed by ProFito Professional Plant Food receiving the same recognition in 2008. These awards highlighted the combination of quality, innovation and value that has become central to the Easy-Life brand.
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Today, Easy-Life continues to develop and manufacture its products in-house, maintaining a strong focus on innovation and practical solutions for modern fishkeepers. From the home aquarist to specialist retailers, zoos and professional fish and coral businesses, Easy-Life products are used by a diverse international community of aquatic enthusiasts and professionals.
Company History
2026
2010s
2000s
1990s
1988
1984
A Global Aquatic Brand – More than 25 years after its foundation, Easy-Life products are now available in more than 60 countries, supporting aquarists, retailers, zoos and professional aquatic businesses around the world.
Innovation Continues – The brand continues developing new products and refining its portfolio, with continued emphasis on in-house development and production by university-trained specialists with practical aquarium experience.
Growing Across Aquatics – Easy-Life continues expanding its product portfolio across freshwater, marine and pond keeping, developing solutions for water quality, fish health, plant care, nutrition and specialist aquatic needs.
ProFito Takes the Award – Easy-Life's ProFito Professional Plant Food is named Aquarium Product of the Year in Germany, further establishing the company's reputation for innovative aquarium plant care products.
Filter Medium Wins Major Recognition – Easy-Life Filter Medium is named Aquarium Product of the Year in Germany, recognising its quality, innovation and value among a field of more than 12,000 products.
Easy-Life is Founded – Easy Life International B.V. begins producing aquarium and pond products under the Easy-Life brand, establishing a company built around practical aquarium experience and innovative product development.
“2004 Aquarium product of the year - Germany”
“Easy-Life filter medium” has become “aquarium product of the year 2004 in Germany”. Every year Zoo Zajac GmbH chooses out of more than 12,000 products, the best products for categories Aquarium, Terrarium and Pond
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EASY-LIFE RANGE
Click on the picture above to view the Easy-Life range on the ALF Online Ordering Portal
“2008 Aquarium product of the year - Germany”
“ProFito Plant Fertilizer” has become “aquarium product of the year 2008 in Germany”. Every year Zoo Zajac GmbH chooses out of more than 12,000 products, the best products for categories Aquarium, Terrarium and Pond