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SUPPORTING BRICKS AND MORTAR STORES
NATUREHOLIC
Website
PRODUCTION FACILITY
Mannheim, Germany
Established
2017
EXCLUSIVE
AQUARIUM
VIEW THE NATUREHOLIC RANGE ON THE
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About NatureHolic
NatureHolic is a German specialist aquatics brand with a passion for creating high-quality products for modern aquarium keeping.
Based in Mannheim, Germany, NatureHolic has built its reputation around specialist knowledge of aquariums, shrimp, fish, invertebrates, aquatic plants and aquascaping. The company develops a wide range of products designed to support aquarists at every stage of their hobby, from specialist foods and minerals to water care, substrates, fertilisers and aquascaping equipment.
A key part of NatureHolic's identity is its commitment to developing and producing its own products in Germany, combining practical experience with a strong focus on quality and carefully selected ingredients.
From its beginnings in 2017, NatureHolic has continued to expand its product portfolio while maintaining its specialist focus. 2026 marks an exciting new chapter for the brand as NatureHolic becomes one of ALF's new exclusive brands in the UK, bringing its extensive range to ALF's network of independent aquatic retailers.
Company History
2026
2024
2020
2018
2017
2016
A new chapter begins as NatureHolic becomes one of ALF's new exclusive brands. The partnership brings NatureHolic's specialist German aquatics range to UK trade customers through ALF, supporting independent aquatic retailers with access to a growing portfolio of specialist products.
With production and development based in Mannheim, Germany, NatureHolic continues to expand its own-brand range while strengthening its position within the European aquatics market. Its portfolio develops into a comprehensive range for fishkeepers, shrimp keepers and aquascapers.
NatureHolic grows beyond its specialist food offering, developing an increasingly comprehensive portfolio of aquarium products including foods, minerals, water care, substrates, fertilisers and aquascaping equipment.
NatureHolic continues to develop its expertise across aquarium keeping, with a particular focus on shrimp, freshwater invertebrates, fish and aquatic plants. This specialist knowledge becomes central to the development of the NatureHolic brand.
NatureHolic GmbH is officially registered in Mannheim, Germany, on 24 April 2017, establishing the company and its specialist aquatics focus.
The foundations of NatureHolic are laid, with the company's articles of association established in October 2016. The vision was to create a specialist business focused on aquarium products, aquatic animals, plants and nutrition.
