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NATUREHOLIC JOINS THE ALF FAMILY AS AN EXCLUSIVE BRAND
A new specialist aquatics brand, officially unveiled at the ALF Aquatic & Reptile Trade Show 2026!
We’re delighted to announce that NatureHolic has officially joined the ALF family as one of our new exclusive brands, bringing an exciting German aquatics brand and its growing range of products to our UK trade customers.
And what better way to introduce NatureHolic to the UK trade than by revealing the brand at our very own ALF Aquatic & Reptile Trade Show 2026!
FROM GERMANY, WITH A PASSION FOR AQUATICS
Based in Mannheim, Germany, NatureHolic has been developing its specialist aquatics business since 2017.
The brand has built its reputation around a strong understanding of the aquarium hobby, with particular expertise across shrimp, fish, freshwater invertebrates, aquatic plants and aquascaping.
Its extensive portfolio includes specialist aquarium foods, minerals, water-care products, substrates, fertilisers, aquascaping equipment and much more.
With its own product development and production in Germany, NatureHolic combines specialist knowledge with practical products designed to support aquarists and their aquatic environments.
REVEALED AT THE ALF TRADE SHOW
Our 2026 trade show was the perfect opportunity to officially introduce NatureHolic to our trade customers.
As part of our exciting line-up of new exclusive brands, NatureHolic was revealed and launched to aquatic retailers attending the ALF Aquatic & Reptile Trade Show 2026.
The event gave stores the opportunity to discover the brand, explore its product range and find out more about what NatureHolic can bring to their businesses.
We’re always looking for brands that offer something different, provide genuine value to retailers and give independent aquatic stores exciting new products to put in front of their customers.
NatureHolic is a fantastic addition to that vision.
A RANGE WITH SOMETHING DIFFERENT
One of the things that makes NatureHolic such an exciting addition to our portfolio is the breadth of its range.
Whether your customers are keeping their first aquarium, building a dedicated shrimp setup, developing an aquascape, looking at keeping axolotls and more, NatureHolic offers products designed with those applications in mind.
It’s a brand that fits naturally within the specialist aquatic retail environment, giving stores another opportunity to introduce their customers to something new.
NOW EXCLUSIVE TO ALF GLOBAL AQUATIC DISTRIBUTORS IN THE UK
2026 marks an exciting new chapter for NatureHolic as the brand joins ALF as an exclusive UK brand.
Through our partnership, ALF is bringing the NatureHolic range to our network of trade customers across the UK, giving independent aquatic retailers access to a specialist European brand through their existing ALF relationship.
For our stores, this means another opportunity to bring something new and different onto their shelves, backed by ALF’s trade distribution and commitment to supporting independent retailers.
For NatureHolic, it means taking the next step in its UK journey alongside a distributor whose focus is firmly on the trade.
OUR NATUREHOLIC PRE-ORDER OFFER CONTINUES!
To celebrate the launch and give our trade customers the opportunity to get their hands on this exciting new range, we’re continuing our special NatureHolic pre-order offer!
BUY 4, GET 1 FREE
That’s right! when placing your NatureHolic pre-order, our buy 4 get 1 free
introductory offer will be available until 1 October 2026, giving stores more time to explore the range, plan their orders and take advantage of this exclusive launch opportunity.
To download the Pre-Order form, head to the NatureHolic page or click the link below to be taken to it where you can download the Pre-Order form alongside all digital assets!
If you’re looking to introduce NatureHolic into your store, now is the perfect time to speak to your ALF representative and find out more about the range and pre-order offer.
Terms and conditions may apply. Please speak to your ALF representative for full details.
SUPPORTING BRICKS AND MORTAR STORES
At ALF, our motto is simple:
Supporting Bricks and Mortar Stores.
Every new brand we bring into the ALF family needs to fit that philosophy.
NatureHolic gives our trade customers another specialist range to discover, stock and introduce to their customers, while helping us continue to build a portfolio of brands that gives independent aquatic retailers genuine choice.
We’re incredibly excited about what this partnership can bring and look forward to seeing NatureHolic making its way onto aquatic store shelves across the UK.
WELCOME TO THE FAMILY, NATUREHOLIC
From its beginnings in Germany to its exciting UK launch at the ALF Aquatic & Reptile Trade Show 2026, NatureHolic has built a brand around specialist aquatics — and now we’re proud to be part of that journey.
Welcome to the ALF family, NatureHolic!
We can’t wait to see what the future holds.
NatureHolic — now exclusively distributed by ALF in the UK.
