Hi everyone, Harry here! First of all, welcome to the brand-new ALF website. If you’re reading this, then you’ve managed to find us! and that means the new ALF experience is officially starting to take shape. We’ve been working behind the scenes for some time now on something much bigger than simply giving our website a fresh coat of paint. ALF is going through a full rebrand, with a new identity, a new website, new digital platforms and plenty more still to come. Our officia

The past week has seen some of the highest temperatures of the year across the UK, creating challenging conditions for businesses and individuals alike. While many sought shade and cooler surroundings, thousands of people across the aquatics industry continued working hard to ensure stores remained stocked, livestock remained healthy, and customers received the service they rely on every day.

For years, trade events have been where ideas are shared, partnerships are formed and the future of our industry is shaped. Now it's time for the next chapter. We're excited to announce the ALF Aquatic & Reptile Trade Show 2026! A brand-new trade-only event bringing together retailers, manufacturers, suppliers, industry experts and special guests from across the globe under one roof. This isn't just another open day. This is your chance to get up close with the brands driving